The Post ends its column, “What Was Fake” after only a year-and-a-half run.

What was it?  Per their site,”We launched “What was Fake” in May 2014 in response to what seemed, at the time, like an epidemic of urban legends and Internet pranks: light-hearted, silly things, for the most part, like new flavors of Oreos and babieswith absurd names.”

So why’d they throw in the towel?

They spoke to a researcher (Walter Quattrociocchi, of the Laboratory of Computational Social Science at IMT Lucca, Italy) who said, basically, “institutional distrust is so high right now, and cognitive bias so strong always, that the people who fall for hoax news stories are frequently only interested in consuming information that conforms with their views — even when it’s demonstrably fake.”

That’s it, Post?  I know, there’s a bit more to it–Waltzers, click the link below to see the story.

But Post–you give up because it is an uphill battle?  That’s your choice, of course… But I encourage you to fight on!  What have you got to lose?